Craig Ward

http://abduzeedo.com/10-amazing-typography-artists

This typography was created by Craig Ward, who is lives in Brooklyn and creating more headlines and texts for his clients like Calvin Klein, Nike, Macy’s, even the New York Times. What the picture shows in the background is text saying “Good typography is invisible”hidden in the background, and the words in red pop out saying “Bad typography is everywhere”. Craig ward shows this perfectly by making the viewer look closely whats in the background because our first attention is looking at the red words and the artist gives a general idea of what he means about good and bad typography.

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